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The Implied Value Proposition: Three ways to transform your sales copy

In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact copy (MECLABS is the parent organization of MarketingExperiments). He uses an email headline experiment that resulted in a 104% increase in leads to illustrate the concepts. Related Resources Free digital marketing course – Become a Marketer-Philosopher: Create […]

Accelerating Lead Capture: Four psychological keys that transform conversion rates

In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of MarketingExperiments). He uses a lead generation landing page experiment that resulted in a 326% increase in conversion as a real-world example. Related Resources The Marketer’s Self […]

Design Layout: How to structure your web page or email for maximum conversion

In this quick (but deep) video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute briefly discusses the four elements of marketing before providing insights about how you can make your means of communication with potential customers – in this case, a web page or email – better communicate your offer and therefore achieve a higher […]

Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020

Every year has its lessons that helps us do better next year. In this article, we're focused on lessons learned from MarketingExperiments videos. We'll take a look at specific clips from these videos that can help power your next great idea in 2021. The post Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments […]

The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

Use two case studies, a product tag, and a host of creative analogies to give you a better understanding of why this gap exists and how you can overcome value perception challenges. The post The Marketer as Philosopher, Episode 3 The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap appeared first on MarketingExperiments.

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

Get direct help in using the free Data Pattern Analysis Tool to increase your company’s conversion in this first-ever free coaching session from MarketingExperiments. The post Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin appeared first on MarketingExperiments.