Contact – How To Successfully Implement A Social Media Marketing Plan by Nerida Newton

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

A discussion of three pitfalls to avoid when marketing your ecommerce product pages. The post Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test appeared first on MarketingExperiments.

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

A methodology that can consistently lower your CPA The post Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery appeared first on MarketingExperiments.

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics

Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity. The post Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics appeared first on MarketingExperiments.

Unlock the Power of Your A/B Testing Program

Flint teaches the Discovery Triad – a three-step process for designing high-impact tests. The post Unlock the Power of Your A/B Testing Program appeared first on MarketingExperiments.

A Behind-the-Scenes Look at Creating an A/B test

Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts. The post A Behind-the-Scenes Look at Creating an A/B test appeared first on MarketingExperiments.

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

How to think like a customer so that you can tip the balance in favor of value over cost. The post The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value appeared first on MarketingExperiments.