Contact – How To Successfully Implement A Social Media Marketing Plan by Nerida Newton

McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message. The post The Zen of Headline Writing appeared first on MarketingExperiments.

The End of Web Design: Don’t design for the web, design for the mind

Four critical paradigm shifts that you should consider before you invest in a website redesign The post The End of Web Design: Don’t design for the web, design for the mind appeared first on MarketingExperiments.

Email Marketing: How to engage with your current prospects and drive more traffic to your site

There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"? The post Email Marketing: How to engage with your current prospects and drive more traffic to your site appeared first on MarketingExperiments.

Value Sequencing Decider Graphic

This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way. The post Value Sequencing Decider Graphic appeared first on MarketingExperiments.

Every Conversion Copywriter Should Be Skilled at Interviewing

31 interview questions copywriters can ask company employees, customers and customer-facing employees. The post Every Conversion Copywriter Should Be Skilled at Interviewing appeared first on MarketingExperiments.

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion The post 15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization appeared first on MarketingExperiments.