Contact – How To Successfully Implement A Social Media Marketing Plan by Nerida Newton

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity. The post Pricing Strategy: Leveraging customer psychology to maximize average customer value appeared first on MarketingExperiments.

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum

Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy. The post Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum appeared first on MarketingExperiments.

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically. The post Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2) appeared first on MarketingExperiments.

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time

Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins. The post Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time appeared first on MarketingExperiments.

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world The post The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing appeared first on MarketingExperiments.

How to Wireframe a Landing Page: 6 steps

A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com) The post How to Wireframe a Landing Page: 6 steps appeared first on MarketingExperiments.